And we’re back with Part Two of “Want to Lose Customers? Do These 10 Things Online” Part One discussed strategy is essential to SMM (Social Media Marketing) plans, the importance of consistent voices on various social media platforms, the error of exaggerating online to get things from your audiences, and why you need to pay attention to your competition.
In Part Two, I establish six more things businesses should never do online if you want to keep and gain more customers!
5) Overstimulate Your Followership
Even if you are convinced you are publishing the best, most relevant content for your users, if you post too much, you will lose followers. There is plenty of information and metrics online about how often to post on each web property. Take some time to research, as well as implement trial and error on your audience to find that sweet spot that works for your business’ goals.
6) Constantly Self-Promote
If you are not taking the time to curate content, listen to your followers, and respond to them and what they want to see, not just what you want them to see, then you are going about digital marketing all wrong.
7) Relying Too Heavily on Automation
Programs like Narrow.io are brilliant in helping your organization to flourish online. However, if you automate more than you organically post and interact with users, then you may have gone a little overboard. Step back, reevaluate if the automation is negatively affecting your followers, and strategize to fix any misdeeds.
8) Ghost Your Engagers
If you plan on being incredibly active online but then “ghost” your followers, meaning, you stop being active for any extended period of time, you will probably lose followers and people will think you are irrelevant and probably outdated.
9) Ignore the Question, “Will this hurt us later down the road?”
If a post you are about to make–whether that is publishing blogs, curating content, commenting, responding, or the like–think twice before publishing. What goes on the internet, stays on the internet. There is no turning back.
10) Use Negative Speech Publicly
This goes along with point number eight, except that it is more personal. If you have someone attacking your business, never, and I mean never, respond harshly, rudely, or thoughtlessly to their engagement. Publicly address that you hear their concerns and take it seriously, and note that you will reach out to them privately to resolve the issue. If you do this publicly, others will see your care and concern and trust that you will care about them, as well.
Have you ever seen a company do one of these ten things? Tell me about it on Twitter! Tweet me @RickHevier!